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34 Malaysian Firms Showcase Products At Sial Paris

[ 23-10-2014 ]
34 Malaysian Firms Showcase Products At Sial Paris
KUALA LUMPUR, Oct 20 (Bernama) -- The Malaysia External Trade Development Corp (Matrade) is spearheading the participation of 34 Malaysian exhibitors at the Salon International de l'alimentation Paris (Sial Paris) 2014 at Paris Nord Villepinte, France.

The companies joining the trade event, from Oct 19-23, included makers of sauces and pastes, spices and condiments, frozen products, ready-to-eat meals, confectionery, snacks, bakery products, beverages and palm oil.

In a statement Monday, Malaysian Trade Commissioner in Frankfurt, Jai Shankar, said the Malaysian Pavilion was expected to draw buyers who seeking food and beverage (F&B) products that could serve a wide range of customers' tastes, including those related to Asian, European and fusion cuisines.

Over over 150 business meetings have also been arranged for Malaysian companies with 35 potential importers during the event, he said.

Major brands such as Lingham's, Julies, Home Soy/Soyfresh and Mamee will be showcased during this five-day event.

In 2013, Malaysia exported RM740.4 million worth of processed food to the European Union.

For the period of January-August 2014, exports were valued at RM574.7 million.

The major export products include cocoa and cocoa preparations, edible products and preparations as well as margarine and shortening.

Sial Paris, held every two years, is considered as the second largest international specialised trade fair of F&B in the world after Anuga in Cologne, Germany. -- BERNAMA